Tasha Mc Call
Tasha McCall Board Advisor | Founder
VP, Digital Payments & Applications
Tasha S. McCall VP, Digital Payments & Applications Tasha S. McCall is Vice President of Digital Payments & Applications Product Strategy within Emerging Payments Growth. She leads digital wallet and tokenization portfolio strategy leaning into marketing and analytics to drive business results. Tasha most recently led product commercialization of Fiserv’s Instant Digital Issuance / Push Provisioning solution to accelerate Issuers’ digital enablement and growth through delivery of several innovative tokenization products and services. She has over 20 years of experience in financial services and strategic product management. Over her career, Tasha has managed numerous critical financial services products through full product life cycles using both agile and waterfall methodologies. She is known for cross-functional team management, launching profitable products, delivering results, solving market problems, and helping clients grow through innovation. Prior to her current role, she led a new and innovative Fiserv PII Tokenization initiative to help enhance client growth and protect their business data.
Prior to joining Fiserv, Tasha served as Director of Product Strategy at Worldpay where she led a valueadded services team that specialized in the development and delivery of multi-million dollar financial services products. Her focus was digital lending and analytics to help clients secure financing and gain a better understanding of their payments data. She was also directly involved in driving business growth, including acquiring and retaining customers. Tasha’s Worldpay experience followed her role as Vice President of Digital Channel Management with Truist Bank where she was responsible for driving profitable online financial loans to help consumers prosper through the bank’s digital channels and offerings. Tasha has held other strategic relationship management positions at JP Morgan Chase and Goldman Sachs, Inc. in New York, NY.
Tasha holds an M.A. in International Payments Ecosystem from Middlesex University in London, UK, an M.B.A. in Finance from Columbia Business School, New York, NY, and B.A. in Political Science from Yale University in New Haven, CT. She is married for 23 years with two young adults in college – Go Dawgs! We have a Cavapoo and live in Atlanta, GA. Tasha is a servant leader. Her passion is helping to solve customer problems. She is community-minded leading initiatives to help youth in academics, financial literacy, and career, supporting women in financial services and technology, and fighting food insecurity. Most recently, she co-planned City of Sandy Springs, GA official Juneteenth 2025 celebration and financial literacy program hosting ~3,000 city residents. Her personal brand is “helping people and organizations innovate, manage growth and change what seems unchangeable with facts, fortitude, and fearlessness.” As a leader, Tasha is a strategic visionary, results-oriented, organized, and empathetic leveraging my relationship, emotional intelligence, and analytical skills.
